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Why Deep Customer Understanding is a Must for Business Owners

Why Deep Customer Understanding is a Must for Business Owners If your marketing feels like throwing spaghetti at the wall and hoping something sticks, this post is for you. Let me guess… you’ve tried posting daily on Instagram, you’ve dabbled with email and maybe you’ve even run a summer sale or two. But it still

image of rising chart with text overlay to indicate how to drive traffic to your website for free in 2025

How to Drive Traffic to Your Website for FREE in 2025

How to Drive Traffic to Your Website for FREE in 2025 (with Zero Ad Spend) Wondering how to drive traffic to your website for free in 2025? Let me be real with you for a second. As a marketing copywriter and eCommerce brand strategist, I’ve spent YEARS helping people build brands that are profitable, memorable