Ever wonder what percentage of people make purchases due to FOMO? In today’s digital age of consumerism, Fear of Missing Out is one of the sneakiest, most powerful marketing tactics to increase sales. Seriously. Think about. How many times have you seen a “24-hour sale” or the words “low stock” and thought, “I should probably
Soooo, you’ve got the itch. That “what if I started my own online store?” itch. Maybe it hit you while scrolling through Instagram in the wee hours of the morning, or maybe it’s been simmering for years while you’ve been stuck at a 9–5 that doesn’t light you up. The problem? Your bank account is
Why Deep Customer Understanding is a Must for Business Owners If your marketing feels like throwing spaghetti at the wall and hoping something sticks, this post is for you. Let me guess… you’ve tried posting daily on Instagram, you’ve dabbled with email and maybe you’ve even run a summer sale or two. But it still
How to Drive Traffic to Your Website for FREE in 2025 (with Zero Ad Spend) Wondering how to drive traffic to your website for free in 2025? Let me be real with you for a second. As a marketing copywriter and eCommerce brand strategist, I’ve spent YEARS helping people build brands that are profitable, memorable