Want to tap into The Feminine Buying Mindset?! Let’s face it: when women shop online, we aren’t just browsing. We’re scoping out possibilities. We’re curating our lives. We’re mixing practicality with a pinch of sparkle, all while squeezing in a coffee break. And as someone who’s spent years helping brands speak to women, I can
Ever wonder what percentage of people make purchases due to FOMO? In today’s digital age of consumerism, Fear of Missing Out is one of the sneakiest, most powerful marketing tactics to increase sales. Seriously. Think about. How many times have you seen a “24-hour sale” or the words “low stock” and thought, “I should probably
Learning how to increase Shopify sales when you’re selling a $20 tee is not the same as when you’re selling a $200 face serum or a $2,000 piece of custom furniture. That’s because high ticket sales are their own beast. The stakes are higher, the objections are louder… and your customer’s finger hovers a little