image of women on laptop computer surrounded by boxes being prepared to be shipped to customers purchasing her ecommerce products online

How to Start an Ecommerce Business from Scratch with No Money

Soooo, you’ve got the itch. That “what if I started my own online store?” itch. Maybe it hit you while scrolling through Instagram in the wee hours of the morning, or maybe it’s been simmering for years while you’ve been stuck at a 9–5 that doesn’t light you up. The problem? Your bank account is

image of red dart on dart board bull's eye to imply knowing why deep customer understanding is important for business owners

Why Deep Customer Understanding is a Must for Business Owners

Why Deep Customer Understanding is a Must for Business Owners If your marketing feels like throwing spaghetti at the wall and hoping something sticks, this post is for you. Let me guess… you’ve tried posting daily on Instagram, you’ve dabbled with email and maybe you’ve even run a summer sale or two. But it still