Ever wonder what percentage of people make purchases due to FOMO? In today’s digital age of consumerism, Fear of Missing Out is one of the sneakiest, most powerful marketing tactics to increase sales. Seriously. Think about. How many times have you seen a “24-hour sale” or the words “low stock” and thought, “I should probably
There’s a local meat market we used to visit every Saturday. Nestled in what was once a giant retail space—a spot you’d expect to house a department store or a discount warehouse—they had every kind of cut you could think of. They had the square footage, the foot traffic, and honestly? The community buzz. It
Why Deep Customer Understanding is a Must for Business Owners If your marketing feels like throwing spaghetti at the wall and hoping something sticks, this post is for you. Let me guess… you’ve tried posting daily on Instagram, you’ve dabbled with email and maybe you’ve even run a summer sale or two. But it still
5 Simple Brand Strategy Tips Every Female Founder Should Know Building a brand as a woman entrepreneur in the fashion, beauty or lifestyle space isn’t just about creating a pretty logo and picking a trendy color palette. If you want a business that actually attracts dream customers, builds trust AND sets you apart in a