Ever wonder what percentage of people make purchases due to FOMO? In today’s digital age of consumerism, Fear of Missing Out is one of the sneakiest, most powerful marketing tactics to increase sales. Seriously. Think about. How many times have you seen a “24-hour sale” or the words “low stock” and thought, “I should probably
Learning how to increase Shopify sales when you’re selling a $20 tee is not the same as when you’re selling a $200 face serum or a $2,000 piece of custom furniture. That’s because high ticket sales are their own beast. The stakes are higher, the objections are louder… and your customer’s finger hovers a little
Soooo, you’ve got the itch. That “what if I started my own online store?” itch. Maybe it hit you while scrolling through Instagram in the wee hours of the morning, or maybe it’s been simmering for years while you’ve been stuck at a 9–5 that doesn’t light you up. The problem? Your bank account is
Conversion optimization relies on getting your message across FAST and CLEARLY. If someone visiting your website can’t figure out what your business does in five seconds, they’re gone. Literally. Blink, and they’re gone. Just like that. But this is where the 5-second conversion optimization test comes in. It’s a simple, powerful tool that separates websites