Do you specialize in any particular industries or types of products?
I don’t play favorites… but I do have a soft spot for ecommerce brands and online businesses. If your product makes life easier, prettier or more fun, count me in! Over the years, I’ve loved helping woman-led brands in skincare, beauty, fashion, parenting, pets and home goods find their voice and boost conversions.
Can you audit my website and show me where I’m leaving money on the table?
I sure can! With a magnified focus on the customer journey, I can analyze your pages for messaging clarity, flow and persuasion, then provide prioritized, actionable recommendations designed to plug leaks and increase revenue.
Can you help me figure out who my ideal customer actually is?
Definitely! Using a combination of market research, ideal customer profiles and brand positioning exercises, I help pinpoint your target audience so your messaging speaks directly to the people who will love your brand and tell their friends.
Do you have a “magic formula” or is it more intuition + strategy?
I wish I had a magic wand… but it’s really more strategy, experience and a lot of caffeine. That said, I do have a knack for spotting what works… almost like magic.
Do you ever get writer’s block and how do you beat it?
Every now and then, yes. My remedy? A mix of outlining ideas, breaking down the project into small sections and stepping away to reset my brain.