How to Get More Sales on Shopify Selling High Ticket Items
Learning how to increase Shopify sales when you’re selling a $20 tee is not the same as when you’re selling a $200 face serum or a $2,000 piece of custom furniture. That’s because high ticket sales are their own beast. The stakes are higher, the objections are louder… and your customer’s finger hovers a little longer over that “checkout” button before clicking.
But here’s the good news: once you figure out how to get sales on Shopify for premium products, the payoff is game-changing. Bigger margins, more loyal buyers and fewer “race-to-the-bottom” price wars.
I’ve worked with clients selling everything from handmade jewelry under $50 to premium skincare lines that charge $180 for a single jar of cream. And trust me… the way you approach how to make sales on Shopify at those two price points could not be more different. Today, I’m pulling back the curtain on how to boost sales on Shopify when you’re selling high ticket products.
The Mindset Shift: You’re Not Selling Products, You’re Selling Confidence
If there’s one thing I’ve learned from being behind the scenes as a strategist and copywriter for ecommerce brands, it’s this: customers aren’t just buying the product. They’re buying the confidence that the product will deliver.
For example, I once worked with a luxury furniture client whose coffee tables cost more than most people’s entire living room set. Their customers didn’t care about wood grain specs, they cared about showing off a handcrafted centerpiece that made their space feel elevated. Once we shifted the copy toward the meaning behind the purchase, sales went up.
Lesson for you: Stop leading with “what it is.” Lead with “what it means.” That’s step one in how to get more sales on Shopify, especially when price tags are high.
Make Your Shopify Store Feel Like an Experience
One thing I’ve seen Shopify experts agree on: high ticket shoppers don’t want to feel like they’re clicking through a generic store. They want an experience.
That means:
- Clean, elevated design.
- High-quality product photography.
- Copy that builds trust like a personal advisor.
When I revamped a premium wellness brand’s Shopify store, we stripped away clutter, elevated the design, and leaned into storytelling copy. Suddenly, the brand went from “cool supplements” to “a lifestyle upgrade.” Their average order value jumped 30%, a perfect example of how to increase sales on Shopify through presentation.
Nail the Product Page: Because That’s Where the Magic Happens
Your homepage attracts people. Your landing page closes the deal. For high ticket products, product pages need to do serious work:
- Headline with a Promise: Not “Leather Tote Bag.” But “The Only Tote You’ll Ever Need.”
- Descriptions That Address Objections: Price, longevity, who it’s for.
- Social Proof That Matches the Price Point: Thoughtful testimonials, not just “Love it!”
I once rewrote the product page for a luxury skincare brand. Instead of listing ingredients, we told a transformation story and pulled in real customer results. That’s not just how to sell on Shopify, it’s how you make customers feel safe saying “yes” to a $200+ product.
The Power of Storytelling (AKA: Your Secret Weapon)
High ticket sales thrive on trust, and trust is built through storytelling.
- Your About Page should feel personal.
- Your descriptions should highlight craftsmanship or transformation.
- Your emails should walk buyers from “life before” to “life after.”
One jewelry brand I worked with charged on average $350 per ring. By telling the story of the artisans, sustainability and heritage behind the designs, we shifted their positioning. That’s how to make sales on Shopify without competing on price.
Content Marketing for High Ticket Shopify Sales
This is a secret weapon most brands ignore. But if you want to master how to get sales on Shopify, content is everything.
- Blog posts that educate buyers.
- Videos that demonstrate the product.
- Email sequences that nurture before asking.
- Guides that position you as an expert.
For one client selling luxury sleep products, we created content around “The Science of Better Sleep” instead of just pushing a $200 pillow. Their traffic grew, and so did conversions.
Don’t Skimp on Customer Support
High ticket buyers want reassurance. If you want to know how to boost sales on Shopify, here’s the not-so-glamorous truth: amazing customer service sells.
Live chat, clear policies, proactive updates… these things turn hesitation into trust. I suggested a “Talk to a Specialist” button for one outdoor equipment client, and their cart abandonment rate dropped 40%.
Price Anchoring and Bundling
Pricing psychology is huge in high ticket sales. Anchor your product against something bigger, or bundle it with extras to increase perceived value.
Example: “Why spend $500 at the spa every month when this $400 device lets you create the same results at home?”
That’s a subtle but powerful tactic for anyone trying to learn how to increase Shopify sales with premium products.
Ads & Funnels: The Long Game
Here’s the deal: high ticket customers rarely buy after one click. They need multiple touchpoints.
- Ad → blog post
- Retargeting ad → product page
- Email nurture → testimonial proof
- Final ad → irresistible offer
This funnel approach is what Shopify experts recommend when coaching brands on how to get more sales on Shopify sustainably.
Wrapping It Up
How to increase Shopify sales for high ticket products isn’t about quick tricks, it’s about building trust, crafting an elevated brand experience and guiding customers through a thoughtful buying journey.
When you stop asking “how to sell on Shopify” and instead ask “how do I make my buyer feel proud, secure and excited to buy?”, that’s when the magic happens.
I’ve watched clients go from struggling to move $100 items to confidently selling out of $500+ collections. That transformation is possible for you, too.
So, if you’re ready to master how to make sales on Shopify at the high-ticket level, focus on storytelling, polish your product pages and treat your customers like VIPs. That’s the blueprint for long-term growth.
Are you working on high ticket products and wondering how to get more sales on Shopify? Or are you still experimenting with your price point? Let’s chat! I’d love to hear what you’re building. Get in touch with me here.